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Create a post-event survey for post-event engagement.

A post-event engagement survey is perhaps the simplest way to gauge attendee satisfaction or lack of it. The results provide valuable metrics with data on what went well and what didn’t go so well.

Send the survey within 12 hours after the event, and include questions where guests rate various parts of the event. This can be a 1-to-10 scale asking questions, such as:

• How much did they enjoy the individual workshops?
• How would they rate the clarity of the speaker/presenter?
• Did they like the venue?
• Did they enjoy the food?
• How helpful and courteous was the staff?

For a low rating, such as a five or below, ask guests what was it in particular that caused them to give a low score. Surveys can also come with an

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